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How Digital is Changing Consumer Behaviour

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The digital era has and will continue to change social trends, which in turn directly affects consumer behavior and demands. The change in consumer behavior can be hard to understand or even recognize, but brands today need to realize that it is happening and they need to change and adapt their customer service accordingly. The digital consumer has the potential to unsettle current competition as well as new players in any industry. SETTING STANDARDS Customers are no longer comparing brands with their direct competitors, but rather all brands they consume, no matter the industry or product. They are comparing not only the product but a myriad of brand elements such as service, quality, and overall customer satisfaction to name a few. Brands should no longer be focusing on their direct competitors, but instead focusing on how they can be better than the best brands their consumers are using. Modern day consumers are comparing apples with oranges. Fashion brands are now being ...
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The advantages and disadvantages of Digital Marketing

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ADVANTAGES OF DIGITAL MARKETING : With the help of Digital Marketing, you can easily cover a large number of potential customers . Above all, the digital nature of marketing will enable you to target more at the same time. The advertising is always direct. Therefore, it helps to build a huge awareness among people about a brand or service. Digital Marketing helps the business owners to target a specific group of customers. In fact, with the help of targeted email, they can address people with different taste and preference.  Digital Marketing gives the companies the opportunity to expand their advertisement campaign beyond their geographical boundaries. In fact, companies could reach different countries without actually putting a step into that land. Digital Marketing also gives the edge to the customers to directly contact the company without any hassle. Above all, now the customers could instantly contact the manufacturer with the help of internet services. This ...
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Traditional Marketing vs Digital Marketing

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It is now common to hear that traditional marketing is obsolete and that digital marketing is what really works. “To clearly understand the differences between traditional marketing and digital marketing, it is important to know the concepts of both types of marketing.” Traditional marketing:   also known as offline marketing focuses primarily on sales, focusing its mechanisms of action on the product or service.  Its channels of action are conventional media such as direct sales, press, radio, television, fairs and exhibitions, advertisements or printed materials. Digital marketing:   It is based on using the most appropriate techniques within the digital medium to develop direct and personal communication with users . Their channels of action are all those that can be found on the internet such as social media, e-mail marketing, and others. 1.     Communication In traditional marketing, the communication is app...
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